Selling more pizza with social media is not about going viral. It is about showing up like the most tempting option within five minutes of someone thinking, “I could really go for pizza.” In this comprehensive guide, you’ll learn how to use social media to sell more pizza today.
People scroll when they are hungry. They scroll when they are bored. They scroll when they want a quick win for dinner. Your job is to make your pizza the obvious answer, then make ordering feel effortless.
This guide is built for real pizza shops, slices, delivery, takeout, dine in, food trucks, ghost kitchens. You will get a simple plan you can start today, plus a few upgrades that turn “likes” into orders.
Start With One Goal For The Next Seven Days
Before you touch content, pick one concrete goal for the week. It keeps your posts focused and makes it easier to measure what worked.
Choose one:
- Get 30 more online orders this week
- Sell 20 more lunch slices per day
- Increase Friday night delivery volume by 15 percent
- Grow your local following so next month’s promo costs less
- Get 25 new reviews from happy customers
If you try to do everything, you will post a little of this and a little of that, and nothing will move.
Make Ordering Stupid Easy to Sell More Pizza
Most pizza places lose sales because customers get interested, then hit friction.
Do these today:
- Put your ordering link in your bio on every platform
- Pin a post that says “Order Here” with your top sellers and your link
- Add a Story highlight called “Menu” and one called “Deals”
- Turn on messaging, but set quick replies like “Menu,” “Hours,” “Delivery Area,” “Order Link”
- Make sure your address, hours, and phone number match across platforms
If your website needs a refresh, even a simple restaurant layout can help customers decide faster, you can explore a restaurant focused theme like Food WordPress Theme by Visualmodo and then keep your menu, hours, and order button front and center.
Pick The Right Platforms For Pizza Sales
You do not need to master every app. You need the ones that match how people discover food locally.
- Instagram: best for cravings, Stories, Reels, and local discovery
- TikTok: best for fast reach, behind the scenes, big visual moments
- Facebook: best for local community, families, groups, and repeat customers
- Google Business Profile: not social media, but it is your highest intent channel
- WhatsApp or Direct Messages: best for quick questions and repeat orders
If you only have time for two, pick Instagram and Google Business Profile, then add Facebook if your customers skew local and family.
Use This Simple Content Formula That Sells Pizza
Great pizza content is not complicated. It is consistent and specific.
Use four content pillars and rotate them:
Crave: close ups, cheese pulls, sizzling slices, fresh bake
Proof: reviews, customer reactions, busy nights, sold out signs
Personality: staff, dough prep, kitchen moments, your story
Promo: bundles, limited drops, lunch deals, game day specials
The trick is balance. If every post is “buy now,” people tune out. If every post is just pretty pizza with no next step, you get likes and no orders.
The Platform Playbook Table: Use Social Media To Sell More Pizza
Copy this table, pick your top two platforms, then follow the content types and calls to action.
| Platform | What To Post That Sells Pizza | Best Call To Action | Best Use Case |
|---|---|---|---|
| Instagram Reels | Cheese pulls, slice cuts, topping overload, oven moments | “Tap The Link In Bio To Order” | Daily local discovery and impulse orders |
| Instagram Stories | Polls, daily specials, behind the scenes, countdowns | “Reply For The Deal” | Converting followers into same day orders |
| TikTok | Fast hooks, prep videos, staff moments, trend remixes | “Comment ‘Menu’ And We Will DM You” | Reach new locals, build awareness fast |
| Facebook Page | Deals, events, community posts, family bundles | “Call Or Order Online” | Families, repeat buyers, local loyalty |
| Facebook Groups | Value posts, local announcements, limited coupons | “Message Us For The Code” | Hyper local traffic and quick sales |
| Google Business Profile Posts | Offers, updates, photos, events | “Order Now” button if available | High intent customers searching nearby |
| YouTube Shorts | Quick recipe style clips, oven shots, specials | “Order From The Link” | Evergreen reach and brand authority |
Create Three Posts Today That Can Bring Orders Tonight
You do not need a big content calendar to start. Create these three posts right now.
Post One: The Signature Pizza Hook to Sell More
Video: 6 to 10 seconds, close up, one strong moment
Hook text on screen: “This Is The Slice People Drive Across Town For”
Caption: describe what makes it unique, then invite them to order
Post Two: The Deal With A Deadline Use Social Media To Sell More Pizza
Offer: a bundle that is easy to understand
Example: “Two Large Pizzas Plus Garlic Knots Tonight Only”
Add a countdown sticker in Stories so people feel urgency
Post Three: The Proof Post
Screenshot a real review, add it to a clean graphic, then show the pizza in the next slide
End with “Want This Experience Tonight, Order In Bio”
If you want a broader restaurant marketing idea bank, you can skim Online Marketing For Restaurants Tips From Industry Experts and pull one tactic to test this week, then keep your posts pizza focused.
Turn Comments Into Orders With A Script
Most pizza shops reply like this:
“Thanks.”
That is polite, but it wastes the moment. When someone comments “Looks insane,” they are raising their hand.
Use a simple reply script:
Reply fast: “Want the menu and today’s deal, I can DM it.”
Then DM: “Here’s the order link and today’s special, what size are you thinking.”
This works because it feels helpful, not pushy.
Run A Weekly Pizza Drop That People Wait For
One of the easiest ways to sell more pizza is to create a recurring moment. People love predictable excitement.
Examples:
Monday: “Two Slice Lunch Combo”
Wednesday: “Spicy Slice Night”
Friday: “Limited Topping Drop”
Game Day: “Family Bundle With Free Soda”
Post the drop on Monday, tease it midweek, then push it hard on the day.
Short video is perfect for this. If you want your clips to work on both TikTok and Instagram without starting from scratch each time, follow a cross platform editing approach like Adapting Video Campaigns For TikTok And Reels and keep your hook, value, proof, and call to action tight.
Use Local Triggers That Make People Order Faster
“Best pizza” is vague. Local triggers convert.
Add these into captions and on screen text:
Neighborhood names
Landmarks, schools, stadiums
Delivery area highlights
Weather moments, rainy night, cold front, heat wave
Local events, games, festivals
Example caption line:
“Downtown rush, five minute pickup, order now.”
If you want more locals finding you in general, not just through social feeds, you can also improve your local discovery using Localized SEO For The Small Business and then tie that visibility back to social posts that show daily specials.
Make Your Customers Your Best Content Team
User generated content sells pizza like nothing else because it feels real.
How to get it:
Put a small sign at pickup: “Tag us, we repost our favorites”
Offer a monthly prize: free pizza for the best customer photo
Create a branded hashtag that includes your shop name
Repost Stories daily, even if it is just a quick share
When you repost, always add an order prompt in the next Story frame, so the flow goes from proof to purchase.
Use Paid Ads Only After You Have Two Winning Organic Posts
Ads are gasoline. You want a spark first.
Here is the simple ad approach: Use social media to sell more pizza
Pick your best performing Reel, the one with comments and saves
Boost it to a tight radius around your shop
Send traffic to your order page, not your homepage
Use one offer, one message, one action
If you need a clean setup walkthrough, you can follow How To Run Instagram Ads Step By Step Guide For Beginners and keep your first campaign simple, then improve targeting once you see what converts.
Track The Metrics That Actually Matter For Pizza
Views feel good, but they do not pay rent. Track conversion signals.
Watch these weekly:
Profile visits
Link clicks
Calls and message taps
Saves and shares
Redemption of a specific code, like “SLICE10”
Orders on drop days compared to normal days
If you start posting Shorts or longer videos, it helps to understand which numbers matter most, a quick reference like YouTube Likes Vs Views Vs Subscribers can keep you focused on what leads to growth rather than vanity metrics.
A Ready To Use Seven Day Pizza Content Plan to Sell More Pizza
If you want a plan you can run immediately, here is a simple week.
- Day One: Signature pizza Reel plus a pinned “Order Here” post
- Day Two: Behind the scenes dough or sauce prep Story sequence
- Day Three: Review screenshot carousel plus one quick Reel clip
- Day Four: Limited time drop teaser plus a poll on toppings
- Day Five: The drop Reel plus a countdown plus repost customer tags
- Day Six: Staff pick video, “what we order after shift”
- Day Seven: Community post, local event tie in, family bundle push
You can repeat this weekly and swap the pizza, the offer, and the local angle.
