If you’re asking “How do I get more leads?”, you’re probably not short on ideas. You’re short on consistency, clarity, or a system that turns attention into conversations. In this article, you’ll learn how I can get more leads for my business.
Most lead generation problems come down to one of these:
- You’re getting traffic but it’s not the right people
- You’re getting the right people but your offer is unclear
- Your offer is clear but your next step is weak
- Your next step is solid but your follow up is slow
- You’re doing everything “kinda”, across too many channels
Fixing this is less about discovering a secret tactic and more about building a pipeline you can run every week.
This guide gives you that pipeline, plus a menu of lead sources you can choose from depending on your business model.
Start here: what counts as a “lead” for your business?
A lead is not just an email address. A lead is a person who has raised their hand in a way that matches your sales process.
Define your lead stage in one sentence:
- For a local service: a phone call or a quote request
- For B2B: a booked demo or discovery call
- Ecommerce: an email subscriber or SMS opt-in that later converts
- For a creator: a subscriber who downloads a guide or joins a community
When you know what “lead” means, everything else gets easier, because you stop measuring the wrong thing.
The lead generation system that works for almost any business
Think of lead generation as three layers that stack on top of each other.
Get More Leads Layer 1: Demand capture
These are channels where people already want what you sell.
- SEO pages that answer high intent questions
- Google business profile and local search
- Referral and partner leads
- Marketplace leads in your niche
Layer 2: Demand creation
These are channels where you create interest and then convert it.
Social content and community
Cold outreach and direct messages
Webinars, workshops, live demos
PR, podcasts, guest posts to get more leads for your business
Get More Leads Layer 3: Conversion mechanics
These are the pieces that turn interest into leads.
Landing pages
Lead magnets
Forms and scheduling
Email or SMS follow up
Retargeting ads
Trust signals and proof to get more leads for your business
Most businesses fail because they live in Layer 2 and ignore Layer 3, or they do Layer 1 and never build follow up.
Quick wins: 9 ways to get more leads, starting this week
1. Tighten your offer in plain language
If a stranger lands on your site, can they answer these in five seconds?
Who is this for
What problem does it solve
What outcome do I get
What should I do next to get more leads for your business
If your offer is fuzzy, your lead flow will always be inconsistent.
A simple template:
We help [specific audience] achieve [specific outcome] in [timeframe or method], without [common frustration].
2. Build one high converting landing page per core offer to get more leads
Your homepage is not a lead machine. It’s a navigation hub.
For leads, you want a page with one job: convert one audience into one action.
Your landing page should include to get more leads for your business:
- A headline that matches intent
- Three to five benefit bullets
- Proof, testimonials, results, logos
- A clear call to action, one primary button
- An FAQ that handles objections
- A short form or a scheduling embed
If you only change one thing this month, build one great landing page and drive everything there.
3. Add a “fast yes” lead magnet to get more leads for business
A lead magnet is not a random PDF. It’s a shortcut to value.
Good lead magnets do one of these:
- Save time, checklist, templates
- Reduce risk, pricing guide, mistake list
- Increase confidence, scripts, examples
- Create clarity, calculator, quiz, scorecard
Make it specific. “Marketing guide” is weak. “10 minute audit checklist for [industry]” is strong.
4. Use proof like a conversion lever to get more leads for your business
People hesitate when they’re uncertain. Proof removes uncertainty.
High impact proof includes:
Before and afters
Short case studies with numbers
Screenshots of results
Video testimonials
Reviews and ratings
Client logos, if relevant
If you sell a service, proof can outperform features. If you sell a product, proof can outperform brand promises.
5. Improve lead quality with one qualifying question to get more leads for business
If your sales team is drowning, add one question that filters.
Examples:
“What budget range are you working with?”
“What’s your timeline to start?”
“Which best describes your role?”
“What’s the biggest challenge right now?”
One good question can reduce bad leads dramatically and raise close rate.
6. Turn your best content into a lead capture engine
You don’t need 100 blog posts. You need 10 that rank and convert.
Pick 10 topics that match buyer intent:
Best [solution] for [audience]
[Tool] alternatives
[Service] cost
[Problem] solution
[Industry] marketing strategy
How to [desired outcome]
Then add a relevant call to action inside each page: a checklist, a consult, a demo, a quote.
This is where Ahrefs shines, because it helps you find keywords with traffic and intent, then build pages that deserve to rank.
7. Use outreach as a precision tool, not a spray and pray tactic
Outreach works when it’s targeted and relevant.
A good outreach message:
Mentions a real trigger, recent post, hiring, new launch, expansion
Offers a clear outcome
Asks a small question, not a big commitment
Instead of “Want to hop on a call?”, try:
“Are you the right person to talk to about [specific goal]?”
Then follow with one useful insight, not a pitch deck.
8. Run retargeting to capture the “not now” crowd
Most leads do not convert on the first visit. Retargeting brings them back.
Start simple:
Retarget site visitors to your lead magnet
Retarget lead magnet downloaders to your core offer
Retarget page viewers of pricing or services to a consult CTA
You can do this with Google Ads or with Meta’s ad tools, depending on your audience.
9. Fix speed and mobile usability
If your site loads slowly or the form is annoying on mobile, you are leaking leads.
The fastest gains usually come from:
- Compressing images
- Cleaning up scripts and plugins
- Reducing popups that block the page
- Making forms shorter and easier to tap
- Improving above the fold clarity
This is not “nice to have.” It’s a lead multiplier.
Lead generation channels compared
Here’s a practical way to choose where to focus.
| Channel | Best for | Speed to results | Cost | Lead quality | What makes it work |
|---|---|---|---|---|---|
| SEO content | Long term inbound | Medium to slow | Low to medium | High | High intent topics plus conversion focused pages |
| Local search | Local services | Medium | Low | High | Reviews, categories, service pages, fast response |
| Paid search | Immediate demand | Fast | Medium to high | High | Tight keywords, strong landing pages, tracking |
| Paid social | Awareness plus leads | Medium | Medium | Medium | Great creative, strong offer, retargeting |
| Social content | Authority and trust | Medium | Low | Medium | Consistency and a clear CTA path |
| Cold outreach | B2B and high ticket | Medium | Low to medium | High | Targeting and a compelling message |
| Partnerships | Agencies and niches | Medium | Low | High | Clear referral value, easy handoff |
| Nurture and reactivation | Medium | Low | High | Segmentation, follow up sequences, value |
If you’re overwhelmed, pick two channels. One for demand capture, one for demand creation. Then tighten conversion mechanics.
A simple 30 day plan to get more leads
Week 1: Build the foundation
Define your offer, audience, and lead definition
Create one landing page for your main offer
Add proof and one qualifying question
Second Week: Create one lead magnet
Build a checklist, template, or guide tied to your offer
Add it to your landing page and at least three website locations
Week 3: Drive traffic on purpose
Publish one high intent blog post or one social series
Send outreach to 20 highly targeted prospects or partners
Week 4: Follow up and improve
Add an email sequence for new leads
Review your top drop off page, fix one friction point
Start retargeting if you have enough traffic
Do this once, then repeat. Leads come from repetition, not reinvention.
The biggest mistake when trying to get more leads
People chase volume before they fix conversion.
If your landing page converts at 1 percent and you double traffic, you still have a lead problem. If you raise conversion to 3 percent, your lead flow triples without any new traffic.
Start with conversion mechanics. Then scale distribution.
