When you’re running paid ads, email promotions, or product launches, one of the most important elements in your conversion funnel is your landing page. It’s where traffic turns into leads or sales. The design, loading speed, and copy layout of that page can make or break your campaign’s performance. In this article we’ll share the best tools to create landing pages for high-converting campaigns.
That’s why choosing the right landing page builder is a decision that should go beyond convenience. You need tools that are fast, flexible, and conversion-focused. Whether you’re a solo marketer, a growing startup, or an agency handling multiple clients, having the right platform will streamline your workflow and improve ROI.
This guide breaks down the best landing page tools available today for building high-converting campaigns. We’ll explore what sets each one apart, who it’s ideal for, and what features you can’t afford to skip.
Why You Need a Dedicated Landing Page Tool
Many business owners mistakenly use their main website pages for marketing campaigns. But landing pages serve a very different purpose. They are designed to focus attention, minimize distractions, and guide visitors toward one clear call to action.
Good landing page tools help you using top tools for high-converting campaigns:
- Build pages fast without needing a developer
- A/B test different versions for optimization
- Integrate forms with CRMs or email tools
- Ensure mobile responsiveness and fast loading
- Track behavior with built-in analytics
If your pages are hard-coded or stuck inside a clunky CMS, you’re leaving conversions on the table.
What to Look for in a Landing Page Builder
Before diving into individual tools, it’s helpful to know what features actually drive results. Here’s what a high-converting landing page platform should include:
- Drag-and-drop editor: Build quickly without coding
- Mobile optimization: Ensure your pages look great on all devices
- Conversion-focused templates: Tested designs based on real data
- A/B testing: Test headlines, CTAs, or layouts
- CRM/email integrations: Connect with HubSpot, Mailchimp, Salesforce, etc.
- Speed and uptime: Fast-loading pages convert better and impact ad performance
- Analytics and heatmaps: Understand visitor behavior
- Custom domain and branding options: Maintain consistency
With that framework in mind, let’s review the best landing page tools on the market today.
1. Unbounce Best Tools to Create Landing Pages
Unbounce is one of the most popular landing page platforms—and for good reason. It’s built with marketers in mind and comes loaded with conversion optimization features.
Key Features:
- AI-powered Smart Builder for automatic layout suggestions
- Dynamic text replacement for PPC ad matching
- A/B testing and real-time conversion analytics
- Popups and sticky bars included
- 100+ professionally designed templates
Best for: Marketers focused on paid campaigns, agencies, or businesses running split tests.
2. Leadpages
Leadpages is a user-friendly builder that caters to entrepreneurs and small businesses who want to generate leads without a steep learning curve using top tools for high-converting campaigns:
Key Features:
- Easy drag-and-drop editor with inline editing
- SEO-friendly pages with built-in metadata fields
- Lead capture forms that connect with CRMs and email tools
- Alert bars, opt-in forms, and countdown timers
- Facebook Ad integration for direct publishing
Best for: Solopreneurs, coaches, and startups needing fast and affordable page creation.
3. Instapage Best Tools to Create Landing Pages
Instapage is a premium solution focused on scalability, personalization, and advanced analytics. It’s ideal for larger campaigns with multiple ad variants.
Key Features:
- Advanced personalization with AdMap and AMP support
- Heatmaps and click analytics built-in
- Robust A/B testing
- Multi-step forms and widgets
- Built-in team collaboration features
Best for: Marketing teams or agencies managing multiple audiences and high traffic volume.
4. Systeme.io
Systeme.io is an all-in-one marketing platform with landing page capabilities. It’s growing fast among online entrepreneurs because it combines funnels, email marketing, and automation in one place.
Key Features:
- Simple page builder with funnel steps
- Email automation sequences included
- Sales funnels, membership sites, and course builders
- Fast hosting and responsive layouts
- Budget-friendly pricing
Best for: Online course creators, affiliate marketers, and bootstrapped startups.
5. ClickFunnels Best Tools to Create Landing Pages
ClickFunnels is more than a landing page tool—it’s a complete funnel builder with upsells, downsells, and membership capabilities built-in. It’s favored by marketers in info-products and e-commerce.
Key Features:
- Pre-built funnels for webinars, sales, leads, and more
- Payment processing and order forms
- Follow-up email sequences via Actionetics (Pro plan)
- One-click upsells and downsells
- Large library of templates focused on conversions
Best for: Businesses running full-funnel sales processes or product launches.
6. Webflow
Webflow gives designers and developers creative control while enabling dynamic landing pages with high visual appeal. It’s great for branding-heavy campaigns.
Key Features:
- Custom CMS for scalable content
- Fully responsive, pixel-perfect design capabilities
- Powerful animations and interactions
- Clean code and fast hosting
- SEO control for meta tags and schema
Best for: Creative teams, designers, or brands needing custom visuals with conversion in mind.
7. Carrd
Carrd is a simple yet highly effective tool for building one-page websites or landing pages. It’s lightweight, cheap, and ideal for MVPs or lead magnets.
Key Features:
- Very fast setup and hosting
- Mobile-responsive themes
- Integration with forms like ConvertKit and Zapier
- Ideal for personal branding or quick lead capture
Best for: Freelancers, creators, or campaigns with a single CTA.
8. HubSpot Landing Pages Best Tools to Create Landing Pages
If you’re already using HubSpot’s CRM or marketing hub, its landing page builder is a seamless choice. It’s integrated with all your customer data.
Key Features:
- Smart content personalization by lifecycle stage or behavior
- Seamless CRM and email integration
- A/B testing with analytics
- Built-in forms and follow-up automation
- Extensive library of templates
Best for: Businesses already invested in the HubSpot ecosystem.
9. MailerLite
MailerLite is known primarily for email marketing, but it includes a robust landing page builder that’s great for lead gen. It’s especially attractive for small teams and startups.
Key Features:
- Drag-and-drop interface
- Forms and email integration
- Custom domains and GDPR features
- Easy analytics dashboard
- Affordable pricing tiers
Best for: Small businesses wanting email and landing pages in one tool.
10. Swipe Pages Best Tools to Create Landing Pages
Swipe Pages is designed for speed and mobile performance. It specializes in AMP pages that load almost instantly on mobile devices, which is crucial for paid ads.
Key Features:
- AMP support for blazing-fast loading
- Stripe checkout integrations
- Mobile-first builder with drag-and-drop ease
- Dynamic text replacement
- A/B testing and analytics
Best for: Marketers prioritizing mobile conversions and Google Ads performance.
Comparison Table of Landing Page Tools
| Tool | Best For | A/B Testing | CRM/Email Integration | Mobile Optimized | Unique Advantage |
|---|---|---|---|---|---|
| Unbounce | PPC campaigns, digital marketers | Yes | Yes | Yes | Smart AI builder and dynamic text |
| Leadpages | Small businesses, solopreneurs | Yes | Yes | Yes | Affordable and beginner-friendly |
| Instapage | Agencies, large teams | Yes | Yes | Yes | Heatmaps, personalization, team workflows |
| Systeme.io | Course creators, funnel marketers | Yes | Yes | Yes | All-in-one system with automation |
| ClickFunnels | Sales funnels and product launches | Yes | Yes | Yes | Full-funnel features (upsell, checkout, CRM) |
| Webflow | Designers, creative teams | Via script | Via Zapier | Yes | Full design freedom with CMS |
| Carrd | Simple CTAs, MVPs | No | Limited (via Zapier) | Yes | Extremely fast and low-cost |
| HubSpot Pages | CRM-focused campaigns | Yes | Native to HubSpot | Yes | Personalization with full CRM context |
| MailerLite | Email-focused lead generation | Yes | Native | Yes | Combo of email + landing pages for cheap |
| Swipe Pages | Mobile-first marketing campaigns | Yes | Yes | Yes | AMP support for high-speed mobile delivery |
How to Choose the Right Tool for Your Campaign
The best landing page tool depends on your goals and resources. Ask yourself:
- Are you running high-volume paid campaigns or occasional promotions?
- Do you want complete control over design or a fast, template-based system?
- Will you integrate this with your existing email or CRM tools?
- Is mobile performance a top priority for your traffic source?
- What’s your technical skill level?
For Google Ads and paid social campaigns, tools like Unbounce, Instapage, or Swipe Pages offer high-converting templates and optimization features. If you’re launching a product, ClickFunnels or Systeme.io may offer the funnel structure you need. For branding-first designs, Webflow shines. And for lean startups, Leadpages, Carrd, or MailerLite hit the sweet spot between price and performance.
Best Practices for Building High-Converting Landing Pages
Regardless of which tool you choose, remember these conversion principles:
- One CTA per page: Avoid clutter. Make the goal obvious.
- Use contrasting buttons: Your CTA should pop visually.
- Keep forms short: Ask only for what you truly need.
- Above-the-fold value: Communicate your offer’s benefit immediately.
- Trust elements: Add testimonials, reviews, or logos of clients.
- Mobile-first layout: More than half your traffic likely comes from phones.
- Fast loading times: Every second delay can reduce conversions by up to 20%.
Always test variations, and use your platform’s analytics tools to refine what works best.
Final Thoughts
Landing pages are the backbone of any performance-driven marketing campaign. Whether you’re collecting leads, selling a product, or promoting an event, the tool you use to build your pages will directly affect your conversion rate, ROI, and speed to market.
The right platform should align with your business needs, your technical comfort level, and your long-term growth plans. Whether you’re bootstrapping your first launch or optimizing a high-volume campaign, there’s a landing page tool tailored for you.
Explore a few from this list, take advantage of free trials, and start building pages that convert more with less effort.
